UI Design
FASHIONGO
FASHIONGO is a wholesale B2B e-commerce platform with a high volume of products, vendors, and customers. Since joining the FASHIONGO team, there has been a focus on updating the outdated website, creating a more user-friendly and visually appealing web and mobile experience—which does not overwhelm users with the high volume of products. I have had the opportunity to work across multiple of these updates for FASHIONGO web and mobile experiences.
Updates to My Account:
Worked on created updated UI for the My Account page, focusing more on creating a “dashboard” experience which also promotes opportunities for user savings.
For this project, I was given a wireframe by the UX team and made all UI decision for best promoting FASHIONGO savings through rewards, memberships, and net terms.
This was primarily a mobile project.
Previous
Wireframe
Early Version
Later Version
Final Design
FedEx Free Shipping / Shopping Cart Optimization
When we added FedEx as a shipping option, it became a necessity to update our shopping cart to allow users to choose their desired shipping method.
I worked with the UX team and project managers to create a more easily accessible experience for users to customize their shipping—particularly across mobile, where we saw a drop-off of users completing their purchase and instead opting to finish their payment on desktop.
Old Cart Mobile
Old Cart Desktop
New Cart Mobile
New Cart Desktop
JECT
Designed a new website for JECT, a medical-grade skincare company, emphasizing a clean and welcoming aesthetic while ensuring easy navigation for treatment searches.
The NOW Massage
Revamped the NOW Massage website to showcase their spiritual wellness practice and enhance the booking experience.
Xponential Fitness — Xponential +
Led the web redesign for Xponential+, managing the transition from XponentialGO, to a refreshed digital presence.
Xponential Fitness — Pure Barre
Created an engaging e-commerce platform to establish Pure Barre’s new online retail presence.
(in development)
GlossLab
Designed various landing pages for the nail polish company GlossLab.
